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Laura Goodrich

Laura Goodrich is an expert on the future of work and technology. She has over 20 years of experience as an executive coach and is recognized by Thinkers 360 as one of the top 20 thought leaders in transformation, future of work, change, culture, and technology. Her global perspectives on workforce dynamics and change have earned her the reputation as someone who can create positive outcomes in even the most challenging workplace dynamics.


Goodrich is the founder of GWTNext, which provides a unique process to transform the underlying assumptions of the workforce by creating conviction and driving innovation within the organization. This process prepares you for the future of work and is deployed to top leaders and then extends to the employees. Laura acts as your guide and provides tools in the coaching process to enable leaders to become innovative and confident in their work lives.


Her years of work have culminated into a series of internationally distributed cinematic microlearning programs. These programs – produced by Goodrich with business partner Greg Stiever – leverage filmmaking methods, storytelling, and coaching strategies to create real transformation for leaders and organizations. 


Goodrich is also the award-winning author of Seeing Red Cars: Driving Yourself, Your Team and Your Organization to a Positive Future, which Forbes magazine labeled as a “must-read” for leaders looking to accomplish positive change with a message that is “transformational, relevant and timely.”

About Laura: Inner_about
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