Laura Goodrich, Keynote Speaker

Laura Goodrich is an internationally recognized expert in the field of workplace dynamics and relationships. She has over twenty five years professional experience; nineteen of which she has spent as an innovator, speaker, coach, and consultant.

“Your talk was amazing. I have never really seen you ‘live’ like that and I must say – you blew my mind.  So powerful, so relevant…”
Vikas Narula, Keyhubs

Laura Goodrich Speaking Profile Page Laura Goodrich, a leader in Global Workforce Innovation and Change, has over twenty-five years of professional experience. During the last eighteen years she has served as an innovator, speaker, coach, and advisor to leaders worldwide on the future of work. Throughout her professional career Goodrich has worked passionately to help people, teams, and organizations create positive outcomes. For the past ten years she has hosted local, regional, and national television shows, as well as presented at a number of national and international events.

Her strong onscreen presence and ability to motivate and inspire audiences has catapulted her to the top of her field. In 2007 Goodrich was named as one of the top ten international executive coaches by Blanchard and Company, one of the world’s largest training and coaching organizations.

Goodrich is also the award winning author and producer of the book and film “Seeing Red Cars: Driving Yourself, Your Team and Your Organization to a Positive Future.” Described as ‘transformational, relevant and timely,’ Seeing Red Cars was chosen by the Wall Street Journal and LiveMint as a “Top Five Leadership Book” for 2011. Forbes Magazine declared Seeing Red Cars as a “must read” for leaders seeking to create positive change and the book earned an honorable mention in the business category of the San Francisco Book Festival.  Goodrich has also developed and produced Creating a Mindset for Change with Seeing Red Cars  Online Learning, which leverages coaching, storytelling, peer-to-peer learning, and influence to provide a cutting-edge online experience that helps people, teams, and organizations create real change.

Download Laura’s speaking bio (PDF) for conference organizers.


Laura Speaking Clip

The Future of Business Book Release from On Impact Productions on Vimeo.

Speaking Engagements Info

Laura loves to share her insights with diverse audiences.

Laura’s Most Requested Topics

A Mindset for Change: Seeing Red Cars

The Academy of Motion Picture Arts & Sciences


Laura at the Academy of Motion Picture Arts & Sciences Based on the content of her award-winning video and book, Seeing Red Cars, Laura delves into the underlining forces that get in the way of creating change in the workplace. Throughout her presentation, participants learn how to rewire their brain by focusing on their wants rather than what they would like to avoid. Laura describes how to create triggers that enable participants to create thoughts, actions, and behaviors that align with future goals, creating an environment for change. Laura captures participant’s attention with stories that create a new way of thinking, while incorporating theatrical elements that allow her to truly interact with the audience.






Your organization will benefit from Laura Goodrich as she:

  • Shows you how fear based thinking is getting in the way of change
  • Teaches you how to rewire your brain toward positive outcomes
  • Enables you to create thoughts, actions, and behaviors that align with future goals
  • Provides the necessary tools you’ll need to act on your strategic priorities

Are You Relevant?

8 out of 10 people currently working will be irrelevant in the next 10 years – either their jobs will no longer exist or their skills will no longer be needed, or both. Does that sound exciting to you, or terrifying? Not surprisingly, many of us react to disruptive and dynamic change with unconscious fear and avoidance thought patterns and behaviors. Using insights gained over her 25 years of helping organizations navigate and lead change, Laura shows participants how to shed negativity, get past their fear and shift gears to assure success and a positive future. Laura will:

  • Teach new ways to remain relevant
  • Show you how fear based thinking is getting in the way
  • Teaches you how to rewire your brain toward positive outcomes
  • Enables you to keep aware of trends and how to use them

Workplace Dynamics, Change, and the Future of Work

“Business as usual” is a thing of the past. As marketplaces change faster than ever, successful organizations will be those that are able to leverage their strengths and better understand their markets. Laura will:

  • Teach your organization new ways to remain relevant
  • Highlight the importance of “supporters” in this process
  • Show leaders how to motivate and engage their teams in this new norm
  • Map out ways to capitalize on opportunities in environments of dynamic change

Shifting Years, Leverage the Power of Generations

Four generations are together in the workplace for the first time in history! As each generation works to understand the other, organizations that thrive will be those that create opportunities for leaders to leverage the assets of workers of all ages. Laura will:

  • Utilize insights and techniques to bridge intergenerational gaps
  • Show your organization how to cultivate intergenerational understanding
  • Demonstrate how all generations have something to learn and something to teach
  • Demonstrate that all workers are looking for the same thing: purpose and balance in both work and personal lives

Hear Laura Goodrich speak about Shifting Years

The Future of Business Book Release from On Impact Productions on Vimeo.

Driving it Home – A Participatory Culture Solution

You have a strategic priority and its success is critical.  The trouble is, day to day responsibilities consume your people’s time and create an unclear picture about where your organization is going and why it is so important. Laura will:

  • Demonstrate how employees can collectively contribute to overall success
  • Determine the necessary actions it will take to create a sightline to your strategic priorities
  • Use the power of film-making sensibilities, storytelling, workforce collaboration, and peer-to-peer influence as strategic tools
  • Highlight how spacing learning over time and use of technology can help you accomplish your priorities

What Others are saying

“Laura is a very dynamic speaker who captures her audience and holds them in the palm of her hand until her presentation is over! She delivers a high- impact presentation with outstanding, thought-provoking content that will engage and challenge her audience to question the way they are currently doing business. I have attended many Leadership conferences, and Laura belongs in the company of Tom Peters, Patrick Lencioni, and Marshall Goldsmith.” Kristy Roberts, Senior Executive, Medtronic, Inc “Your talk was amazing. I have never really seen you ‘live’ like that and I must say – you blew my mind.  So powerful, so relevant. What you say and how you say it crosses corporate boundaries and applies so critically to everyday life.  Everyone in the world needs to hear your talk! One of my ‘I wants’:  I want to bring the Spirit of Laura Goodrich into my work.  Congratulations on a life-changing presentation.” Vikas Narula, Keyhubs  “Laura has keen insight and is able to quickly see the big picture and understand our business and workplace dynamics. Her International client base, which includes executives from Europe, Asia, South America and North America, provides insight into the global marketplace as well. Her passion to have a powerful impact is obvious and her skill at helping executives turn challenging workplace dynamics and relationships in a positive direction is invaluable.” Lisa Jansa, CEO, Exsulin Corporation

Laura’s Tips for speakers Note From Laura.


I do:

  • Keynotes and half day sessions
  • Keynotes and half day sessions that merge to an interactive online experience spaced over time.
  • Coach and advise with three areas of focus: Future Trends, Organizational Development, Executive Coaching.
  • I do not consult in the traditional sense, or do long training sessions because I don’t find them effective.
Click here to invite Laura to speak at your conference or company.


More reviews

I had the pleasure of hearing Laura speak about “Seeing Red Cars” at our MPI Denmark seminar “Creating a Mindset for Change & Innovation”. Laura is truly inspiring and her information is highly relevant, timely and interesting and caused our audiences to look at things in a different way. I would recommend Laura at any time to give inputs how to focus more whether it’s work or personally related! Helle Merethe Svaneborg, Promotion Manager, Denmark & Finland Atout France It was very interesting to Laura Goodrich speaking about Workforce Transformation and Seeing Red Cars at the MPI meeting in Copenhagen. It was easy to understand your views and your good advice both to companies but most important for the individual. The stories about people you know made the subject even more relevant. Anne Mette Berg, General Manager, Danish Business Travel Association (DBTA) She is very inspiring has such fantastic energy, she has very good points..look for the Red Car it is a very good spot to figure out what your focus is in your daily life. She has very good examples to see what can be in your life. My warmest recommendation for Laura. I always enjoy a touch of the US energy. The idea of getting through to people. Corrina Hegshaw Laura’s keynote was very inspiring. I especially liked her Embracing Change video. It is something that we all relate to. The best message in Laura’s speech is getting to a positive outcome for you. Michael Meinhardt Laura’s keynote was amazing and very inspiring. The focus on change is so very important. Laura, you have made a difference within me. It was only a short time ago that I heard you speak. I am not quite able to articulate the transformation within me. It touched me in a way that is hard to explain at this point. Of this I am sure, it will bring good to me, and I am very, very thankful for the inspiration. I am especially thankful for the conversation after your keynote. Your story touched me and I know my story touched you. You are an opened hearted person, and it was just fantastic and amazing, and I thank you from my heart. Lene Schmidt, Sales Consultant at Sinatur Konferencehoteller

Invite Laura to speak at your conference or company.

Praise for Laura Goodrich's Work

Don Tapscott

Don Tapscott | coauthor of Wikinomics and Macrowikinomics; Chairman, nGenera Insight; and Adjunct Professor of Management, University of Toronto

“As the marketplace’s creative destruction grows ever more creative and destructive, it’s essential to keep your wits about you and direct your personal and professional energies where they are most effective. Goodrich gives you the tools and guidance to do just that.”

Dan Rockwell | Author of Leadership Freak

“If you can’t state what you want, describe your plan, and define a time-line for getting there, “Seeing Red Cars,” is for you.

Highly Recommended”

Cali Ressler & Jody Thompson

Cali Ressler and Jody Thompson | coauthors of Why Work Sucks and How to Fix It and creators of the Results-Only Work Environment

“Utilizing Goodrich’s approach will set you on a road you may never have dreamed possible. Ready, go!

Tony Deblauwe

Tony DeBlauwe | Senior HR Partner for a global technology organization; founder, HR4Change; and author of Tangling with Tyrants

“Provides the toolkit and the foundation for people to define their purpose and generate value with realistic and practical solutions.”

Video Testimonials

Tracy Rinauro

District Attorney Orange County California

Patrice Rakhshani

Strategist - Founder Irvine Newport Tustin Networkers

Max Ellzey

Professor Of Pepperdine University Pepperdine University

Leo Varley

Sr. V.P. Human Resources Decopac

Mark Bertilrud

Executive Director Eventide

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Greg Stiever

Laura Goodrich
952 240 1516


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10500 Bren Road East #150
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