Goodrich writes about what getting in the way of positive change and innovation and how to change it, the importance of being change adaptive and agile, and the new skills needed to be successful in the future.


The Future of Business book

I had the honour of being a contributing author to the new book on The Future of Business. We have to all recognize that we’re not leaving on the road we came on. We are at a place of transformation and few industries will be exempt. That is why this book is so timely.

The book contains over 50 chapters written by 60 exceptional future thinkers from around the world. The Future of Business explores the visions, trends, forces, developments and ideas shaping the next two decades and their implications for business leaders and entrepreneurs. It is designed to be a must read for anyone wanting to understand how business could and can evolve in a world of constant change.

The book focuses on the critical social and economic forces, business trends, disruptive technologies, breakthrough developments in science and new ideas. It explores how these future factors could come together to force a fundamental rethinking of the purpose, strategy, business models, values and structures of organizations as they seek to survive and thrive in a rapidly changing reality.

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The Future of Business Book Release from On Impact Productions on Vimeo.


If you are considering creating a mindset for change for yourself or your company and want to know more about it – Seeing Red Cars book by Laura Goodrich is a good starting point.

It is compact and provides you with insights about approach that is integral to Driving It Home. More About Seeing Red Cars Book Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars – and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes.

Unique and practical exercises – including a digital toolkit – and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough outcomes.

The book Seeing Red Cars – Driving Yourself, Your Team and Your Organization to a Positive Future is a good starting point, and our Creating a Mindset for Change with Seeing Red Cars Online programs will provide the insight, activities, and inspiration to drive real and sustained change or individuals and organizations, right when we need it most.



Forbes article about Laura Goodrich’s book.

Dan Rockwell aka Leadership Freak’s post about Seeing Red Cars Book

Tanveer Naseer, Leadership Coach, Writer and Speaker about Seeing Red Cars


Praise for Seeing Red Cars

See what fellow leaders and authors say about the book.

Don Tapscott


As the pace of change increases, and the marketplace’s creative destruction grows ever-more creative and destructive, it’s essential to keep your wits about you and direct your personal and professional energies where they are most effective. Goodrich gives you the tools and guidance to do just that. Don Tapscott Author or co-author of 13 books including Wikinomics and Macrowikinomics Founder of Genera Insight and Adjunct Professor of Management, Joseph L. Rotman School of Management, University of Toronto

Cali Ressler & Jody Thompson


Taking control of our lives-we all have ability to do it, but we get stuck in a day-to-day “I could never do that” thoughts. Goodrich provides a very intelligent, persuasive rationale for why we haven’t been able to move past that mindset and offers a fresh new approach to do just that. She’s all about action, not full of talk, and her ideas are backed up with real success stories. Seeing Red Cars is a very true metaphor for what’s happening in individual lives and workplaces. Whatever we focus on – positive or negative – has a good chance of actually happening. So what are you waiting for? Utilizing Goodrich’s approach will set you on a road you may never have dreamed possible. Ready, go! Cali Ressier and Jody Thompson Authors of Why Work Sucks and How to Fix It Creators of the Results-Only Work Environment (ROWE)

Tony Deblauwe


The book Seeing Red Cars provides a fresh perspective on facilitating successful change and is a very useful extension to the material which Laura has previously covered in her film on the same topic. The book is insightful and well presented. Goodrich includes great case studies based on real world experience and combines this with easy to understand theory based on solid scientific research. Seeing Red Cars is a practical guide for managers and leaders seeking to manage change more effectively. It has a range of easy to use tools that can be leveraged by both individuals and teams seeking to adopt a more positive mindset. The Seeing Red Cars concept is also fun which is an important element in getting people to buy into a new approach. Tony Ritchie, VP Information Technology Asia Pacific Region

Laura Goodrich understands that adults often learn best through stories. Seeing Red Cars offers a compelling selection of sure to inspire stories that readers will find insightful and uplifting. John Baldoni Internationally acclaimed leadership coach, educator and author of Lead By Example and Lead Your Boss.

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Greg Stiever

Laura Goodrich
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On Impact Productions

10500 Bren Road East #150
Minnetonka, MN 55343

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